Business communication : building critical skills / Kitty O. Locker, Stephen Kyo Kaczmarek.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009.Description: xxviii, 576 p. : col. ill. ; 27 cmISBN:- 0071280243
- 9780071280242
- 651.7 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Main library General Stacks | 651.7 / LO.B 2009 (Browse shelf(Opens below)) | 1 | Available | 002767 |
Includes index.
Building Blocks for Effective Messages -- Business Communication, Management, and Success -- Adapting Your Message to Your Audience -- Communicating Across Cultures -- Planning, Writing, and Revising -- Designing Documents, Slides, and Screens -- Creating Goodwill -- You-Attitude -- Positive Emphasis -- Reader Benefits -- Letters, Memos, and E-Mail Messages -- Formats for Letters and Memos -- Informative and Positive Messages -- Negative Messages -- Persuasive Messages -- E-Mail Messages -- Polishing Your Writing -- Editing for Grammar and Punctuation -- Choosing the Right Word -- Revising Sentences and Paragraphs -- Interpersonal Communication -- Listening -- Working and Writing in Teams -- Planning, Conducting, and Recording Meetings -- Making Oral Presentations -- Research, Reports, and Visuals -- Proposals and Progress Reports -- Finding, Analyzing, and Documenting Information -- Short Reports -- Long Reports -- Using Visuals -- Job Hunting -- Researching Jobs -- Resumes -- Job Application Letters -- Job Interviews -- Follow-Up Letters and Calls and Job Offers
While grounded in business communication fundamentals, this title takes a workplace activity orientation which helps students connect what they learn to what they do on the job.
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