E-business / Gary P. Schneider.

By:

Schneider, Gary

Material type: Text

TextPublication details: Boston, MA : Course Technology, Cengage Learning, 2011.Edition: 9th edDescription: xxiv, 627 p. : ill. ; 24 cmISBN:

9780538469258
0538469250

Subject(s):

DDC classification:

381.142 22

Contents:

1. The Second Wave of Global E-Business -- 2. E-Business Technology Basics -- 3. Web Server and E-Mail Technologies -- 4. E-Business Revenue Models -- 5. Selling to Consumers Online -- 6. Selling to Businesses Online -- 7. Virtual Communities -- 8. E-Business Law and Taxation -- 9. Web Hosting and E-Business Software -- 10. Online Security -- 11. Online Payment Systems -- 12. Implementing E-Business Initiatives.

Summary: E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Main library General Stacks	381.142 / SC.E 2011 (Browse shelf(Opens below))	1	Available		011648

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Previous	380.1092 / HA.T 1997 تجار القاهرة في العصر العثماني	381.03 / KH.E 2006 The encyclopaedic dictionary of marketing /	381.142 / SC.E 2009 E-business /	381.142 / SC.E 2011 E-business /	381.45615102854678 VA.E / 2009 Electronic prescribing :	382 / BA.D 2004 الدعاية والرأي العام	382.1042 / PO. C 2008 The competitive advantage of nations /	Next

Includes index.

E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

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