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Business communication design : creativity, strategies, and solutions / Pamela Angell.

By: Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 2nd edDescription: xxviii, 612 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9780071108126
Subject(s): DDC classification:
  • 651.7   22
Contents:
The Basics -- How Business Communicates -- Creating Effective Messages -- Listening: A Silent Hero -- Creating and Using Meaning -- Designing Messages with Words -- Designing Oral Presentations -- Business Writing Design -- Direct and Indirect Communication Strategies -- The Business of Reports: Informal and Formal Report Writing -- Writing Strategies for Reports and Proposals -- Culture: Inside and Out -- Interpersonal and Collaborative Messages -- The Business of Change and Conflict -- Creating a Career and Designing Resumes -- Interviewing to Get the Job -- Creativity and Visual Desig
Summary: Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term. The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 651.7 / AN.B 2007 (Browse shelf(Opens below)) 1 Available 002757

Includes bibliographical references (p. 588-599) and index.

The Basics -- How Business Communicates -- Creating Effective Messages -- Listening: A Silent Hero -- Creating and Using Meaning -- Designing Messages with Words -- Designing Oral Presentations -- Business Writing Design -- Direct and Indirect Communication Strategies -- The Business of Reports: Informal and Formal Report Writing -- Writing Strategies for Reports and Proposals -- Culture: Inside and Out -- Interpersonal and Collaborative Messages -- The Business of Change and Conflict -- Creating a Career and Designing Resumes -- Interviewing to Get the Job -- Creativity and Visual Desig

Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term. The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.

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