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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007.Edition: 6th edDescription: xix, 630 p. : ill. ; 25 cmISBN:
  • 9780750683869
  • 0750683864
Subject(s): DDC classification:
  • 658.802   22
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.802 / MC.M 2007 (Browse shelf(Opens below)) 1 Available 000916
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658.802 / HO.M 2008 Marketing strategy and competitive positioning / 658.802 / JO.G 2003 Global marketing : 658.802 / LE.A 2008 Analysis for marketing planning / 658.802 / MC.M 2007 Marketing plans : 658.802 / MU.M 2010 Marketing management : 658.802 / PE.M 2001 Marketing communications / 658.802 / PE.S 2008 Strategic integrated marketing communication :

Includes index.

1

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