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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxxi, 614 p. : ill. ; 25 cmISBN:
  • 9780273716860 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 650.072   22
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 650.072 / SA.R 2009 (Browse shelf(Opens below)) 1 Available 007102
Books Books Main library General Stacks 650.072 / SA.R 2009 (Browse shelf(Opens below)) 2 Available 011248

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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