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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 1st edDescription: xviii, 403 p. : ill. ; 28 cmISBN: - 9781844800018
- 658.804 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 658.804 / BL.B 2005 (Browse shelf(Opens below)) | 1 | Available | 002591 |
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| 658.802 UN.M 2006 Marketing communications : | 658.802 / WA.M 1996 Marketing strategy : | 658.802 / WI.S 2004 Strategic marketing management : | 658.804 / BL.B 2005 Business-to-business marketing management : | 658.81 / CR.S 2010 Sales management : | 658.81 / GS.E 2007 The essential sales management handbook : | 658.81 / HA.H 2008 Harvard business review on sales and selling. |
Includes bibliographical references and index.
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