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Strategic Management Essentials / Gareth R. Jones. Charles W. L. Hill,

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, Ohio : South-Western/Cengage Learning, c2009.Edition: 2nd edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN:
  • 9780324788495
  • 0547194323
Subject(s): DDC classification:
  • 658.4012   22
Contents:
THE STRATEGIC MANAGEMENT LANDSCAPE -- DETERMINING COMPETITIVE ADVANTAGE -- MAINTAINING LONG-RUN COMPETITIVE ADVANTAGE -- STRATEGY IMPLEMENTATION -- CASES IN STRATEGIC MANAGEMENT.
Abstract: Thorough yet concise, STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authors’ market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the “business model” concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies—both domestic and international—so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.4012 / JO.S 2009 (Browse shelf(Opens below)) 1 Available 006395

Includes bibliographical references and index.

THE STRATEGIC MANAGEMENT LANDSCAPE -- DETERMINING COMPETITIVE ADVANTAGE -- MAINTAINING LONG-RUN COMPETITIVE ADVANTAGE -- STRATEGY IMPLEMENTATION -- CASES IN STRATEGIC MANAGEMENT.

Thorough yet concise, STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authors’ market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the “business model” concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies—both domestic and international—so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios.

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