Modern competitive strategy / Gordon Walker.

By:

Walker, Gordon, 1944-

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, 2009.Edition: 3rd edDescription: xvii, 394 p. : ill. ; 28 cmISBN:

9780071276337
0071276335

Subject(s):

DDC classification:

658.4012 22

Contents:

1. What Is Strategy? -- 2. Strategic Planning and Decision Making -- 3. Competitive Advantage -- 4. Industry Analysis -- 5. Competing Over Time -- 6. Strategy Execution -- 7. Vertical Integration and Outsourcing -- 8. Partnering -- 9. Global Strategy -- 10. Modern Competitive Strategy -- 11. Managing the Multi-business Firm -- 12. Corporate Governance.

Summary: Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Main library General Stacks	658.4012 / WA.M 2009 (Browse shelf(Opens below))	1	Available		006277

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Includes bibliographical references and index.

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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