Amazon cover image
Image from Amazon.com
Image from Google Jackets

The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: Student edDescription: xxiii, 404 p. : ill. ; 24 cmISBN:
  • 0324144970
Subject(s): DDC classification:
  • 658.514   22
Contents:
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index.

Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.

There are no comments on this title.

to post a comment.