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Business research methods / Donald R. Cooper, Pamela S. Schindler.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series. Operations and decision sciencesPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 10th edDescription: xxii, 746 p. : ill. ; 29 cm. + 1 DVD ( 4 3/4 in.)ISBN:
  • 0073401757 (alk. paper)
  • 9780073401751
Subject(s): DDC classification:
  • 658.0072   22
Contents:
Introduction to Business Research -- The Design of Research -- The Sources and Collection of Data -- Analysis and Presentation of Data -- Presenting Results: Written and Oral Reports.
Summary: The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.0072 / CO.P 2008 (Browse shelf(Opens below)) 1 Available 001592
Books Books Main library General Stacks 658.0072 / CO.P 2008 (Browse shelf(Opens below)) 2 Available 002775
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658.0072 / BR.B 2007 Business research methods / 658.0072 / BU.B 2008 Business research methods and statistics using SPSS / 658.0072 / CO.P 2008 Business research methods / 658.0072 / CO.P 2008 Business research methods / 658.0072 CR.R / 2009 Research methods : 658.0072 / KE.M 2009 Managerial statistics / 658.0072 / KE.M 2009 Managerial statistics /

Includes index.

Introduction to Business Research -- The Design of Research -- The Sources and Collection of Data -- Analysis and Presentation of Data -- Presenting Results: Written and Oral Reports.

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

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