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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western/CENGAGE Learning, c2010.Edition: 4th edDescription: xix, 436 p. : col. ill. ; 28 cmISBN:
  • 9781439080900
  • 1439080909
Subject(s): DDC classification:
  • 658.83   22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.83 ZI.E / 2010 (Browse shelf(Opens below)) 1 Available 005321

Includes bibliographical references (p. 424-430) and index.

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