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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009.Edition: 8th edDescription: 720 p. : col. ill. ; 29 cmISBN:
  • 9780136015963
  • 0136015964
  • 9780135153369
  • 0135153360
Subject(s): DDC classification:
  • 658.8342   22
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.8342 SO.C / 2009 (Browse shelf(Opens below)) 1 Available 004573
Browsing Main library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8342 / NO.C / 2009 Consumer behaviour / 658.8342 / SO.C 1999 Consumer behaviour : 658.8342 / SO.C 2007 Consumer behavior : 658.8342 SO.C / 2009 Consumer behavior : 658.83420973 / HA.C 2010 Consumer behavior : 658.84 / CZ.I 2007 International marketing / 658.84 / JO.C 1998 Creative strategy in direct marketing /

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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