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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN: - 0131968815
- 9780131968813
- 659.1 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 659.1 / WE.A 2006 (Browse shelf(Opens below)) | 1 | Available | 000599 |
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| 659.1 / MO.A 2009 Advertising : | 659.1 / RO.A 1997 Advertising communications & promotion management / | 659.1 SH.A / 2010 Integrated marketing communications in advertising and promotion / | 659.1 / WE.A 2006 Advertising : | 659.2 / BR.C 2009 Cutlip & Center's effective public relations / | 659.2 / PU.L 2008 Public relations : | 659.2 SE.P 2001 The practice of public relations / |
Includes bibliographical references (p. 575-580) and index.
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