Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2009.Edition: 2nd edDescription: xliii, 578 p. : col. ill. ; 26 cmISBN: - 0136033245
- Introduction to e-commerce
- 658.872 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library General Stacks | 658.872 / TU.I 2009 (Browse shelf(Opens below)) | 1 | Available | 003473 |
Browsing Main library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.872 / LE.M 2007 Marketing automation : | 658.872 / RY.U Understanding digital marketing : | 658.872 / TU.E 2008 Electronic commerce 2008 : | 658.872 / TU.I 2009 Introduction to electronic commerce / | 658.88 / RA.I 2003 Implementing electronic card payment systems / | 658.913621 / BE.M 2008 Management lessons from Mayo Clinic : | 659.1 / AR.C 2008 Contemporary advertising / |
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
1
There are no comments on this title.