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Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
Material type:
TextPublication details: London ; New York : McGraw-Hill Book Co., c1999.Edition: 3rd edDescription: vii, 539 p. : ill. ; 24 cmISBN: - 0077094379
- 658.8 20
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main library General Stacks | 658.8 / LA.E 1999 (Browse shelf(Opens below)) | 1 | Available | 004218 |
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| 658.8 / KO.P 2012 Principles of marketing / | 658.8 / KO.P 2012 Principles of marketing / | 658.8 / KU.P 2008 Principles of contemporary marketing / | 658.8 / LA.E 1999 Essentials of marketing : | 658.8 / LA.M 1996 Marketing / | 658.8 / LE.C 2002 The complete idiot's guide to cashing in on your inventions / | 658.8 / ME.M 2008 Managing marketing performance 2008-2009 / |
Includes bibliographical references and index.
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