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Business and society : a managerial approach / Heidi Vernon.

By: Material type: TextTextPublication details: Boston : Irwin/McGraw-Hill, c1998.Edition: 6th edDescription: xvi, 632 p. : ill. ; 24 cmISBN:
  • 0256217653
  • 9780256217650
Subject(s): DDC classification:
  • 658.408   21
Contents:
Strategic Management of Social Issues -- Political and Community Responsiveness -- Managing People and Social Issues -- Consumer Welfare -- The Environment and Multinational Corporations.
Summary: Vernon explores management?s role in contemporary society addressing the economic, social, political, legal and technological factors that affect businesses. Vernon has two principal objectives: to enhance managers? understanding of the issues raised by interactions between business and legislative environments. to help managers develop the framework, tools and procedures that enable them to become responsible corporate citizens. Vernon is designed for upper-level undergraduate and MBA students.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Main library General Stacks 658.408 / VE.B 1998 (Browse shelf(Opens below)) 1 Available 004233

Includes bibliographical references and index.

Strategic Management of Social Issues -- Political and Community Responsiveness -- Managing People and Social Issues -- Consumer Welfare -- The Environment and Multinational Corporations.

Vernon explores management?s role in contemporary society addressing the economic, social, political, legal and technological factors that affect businesses. Vernon has two principal objectives: to enhance managers? understanding of the issues raised by interactions between business and legislative environments. to help managers develop the framework, tools and procedures that enable them to become responsible corporate citizens. Vernon is designed for upper-level undergraduate and MBA students.

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