MARC details
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090616s2007 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005057669 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780073138312 (student ed. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071107402 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) u1847 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
1 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
ncode |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.45 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Satterwhite, Marilyn L. |
| 9 (RLIN) |
2824 |
| 245 10 - TITLE STATEMENT |
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| Title |
Business communication at work / |
| Statement of responsibility, etc. |
Marilyn L. Satterwhite, Judith Olson-Sutton. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 522 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Setting the Stage for Effective Communication -- Choosing the Right Words -- Developing Sentences and Paragraphs -- Developing Listening and Speaking Skills -- Planning and Organizing Business Messages -- Using Technology to Improve Communication -- Formatting Business Messages -- Goodwill Principles and Goodwill Messages -- Messages for Inquiries and Requests -- Claim and Adjustment Messages -- Persuasive Messages -- Order, Credit, and Collection Messages -- Developing Memos and Memo Reports -- Creating Press Releases, Newsletters, and Letters to Public Officials -- Constructing and Presenting Reports -- Preparing Meeting Communications -- Conducting the Job Search -- Selling Yourself to Employers |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Business Communications at Work, 3e is a very practical, hands-on text-workbook to help students learn to use the types of communication that they are most apt to experience on the job. The book is full of examples of letters, memos, and correspondence designed to demonstrate the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. Each chapter of the book is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want.BCW/3 is a very practical, hands-on text-workbook to help students learn how to write the types of communication that they are most apt to experience on the job. Each chapter is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want. The book is full of examples of letters, memos, etc. so students can actually see the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. This text provides the "basics" for communicating effectively in business, including writing, listening, and speaking. The ability to communicate effectively is essential for anyone and for any organization wanting to be successful. In addition, communication skill is a "life skill." There continues to be an increasing awareness in education as well as business of the need for improvement of these skills in individuals. From personal experiences working with hundreds of students and with business people for many years, I was very aware of the critical need for the improvement and enhancement of these skills-the authors felt that their experiences provided them with valuable insights that would be beneficial to share with others. With easy-to-read and comprehend material, concrete examples, and meaningful applications and exercises, Business Communication at Work is designed to help students develop and apply those essential skills needed to be successful. |
| 596 ## - |
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| -- |
1 |
| 630 #4 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Interpersonal Skills & Communication Management |
| 9 (RLIN) |
2111 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business communication. |
| 9 (RLIN) |
2825 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Olson-Sutton, Judith, |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
2156 |