MARC details
| 000 -LEADER |
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| fixed length control field |
05544cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18382342 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211124111928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141121s2014 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014044832 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118889800 (hardback) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
EG-CaNU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.G53 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Glass, Russell, |
| Dates associated with a name |
1976- |
| 245 14 - TITLE STATEMENT |
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| Title |
The big data-driven business : |
| Remainder of title |
how to use big data to win customers, beat competitors, and boost profits / |
| Statement of responsibility, etc. |
Russell Glass, Sean Callahan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 214 p.; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Table of contents<br/>Cover<br/>Title Page<br/>Copyright<br/>Acknowledgments<br/>Introduction: Why We Wrote This Book, and How It Can Help You<br/>Chapter 1: Big Data, Big Benefits<br/>Chapter 2: The Evolution of the Customer-Focused, Data-Driven Business<br/>Chapter 3: The Evolution of the Buyer's Journey, or How the Internet Killed the Three-Martini Lunch<br/>Chapter 4: The Marketing Stack—Why CMOs and CIOs Are Working Together<br/>The Software in the Stack<br/>Chapter 5: How Technology Bridges the Gap between Marketing and Sales<br/>Technology Brings Harmony between Sales and Marketing at DocuSign<br/>How Bizo Used Data to Boost Marketing–Sales Alignment<br/>Chapter 6: Data and the Rise of Online Advertising<br/>Early Uses of Audience Data<br/>Early Marketing Analytics—Audience Auditing<br/>The Rise of Internet Advertising<br/>Ad Networks<br/>Audience Platforms<br/>Online Advertising Exchanges<br/>Retargeted Display Ads<br/>Social Media Advertising's Powerful Leap Forward<br/>How Marketers Are Putting Data on Display<br/>Chapter 7: Using Data to Better Understand Customers and Pursue Prospects<br/>Netflix Flexes Its Data Muscle<br/>SaaS and Its Powerful Window on the Customer<br/>The Power of Predictive Lead Modeling<br/>Data Isn't Reserved for Dot-Coms<br/>Chapter 8: The Arrival of Left-Brained Leaders and the Rise of the Marketing Department<br/>Chapter 9: Implementing a Big Data Plan (Sometimes by Thinking Small)<br/>Eleven Principles to Follow When Bringing Big Data into Your Business<br/>Chapter 10: Measurement, Testing, and Attribution<br/>Data and Measurement<br/>Measuring the Power of Display Ads<br/>Data and Testing<br/>Data and Attribution<br/>Attribution's Big Day<br/>Chapter 11: Data Can Be a Matter of Corporate Life and Death<br/>The Dead<br/>Near-Death Experience<br/>Culture Clash<br/>Missed Opportunity<br/>Whistling Past the Graveyard?<br/>Schadenfreude?<br/>Chapter 12: Using Data Responsibly<br/>Privacy and Online Advertising<br/>Privacy and the Corporate Database<br/>The Responsibility of Corporations<br/>Chapter 13: Big Data's Big Future<br/>How Cleversafe Harnessed the Power of Data<br/>Key Trends Defining Big Data's Future<br/>The Human Touch Remains Essential<br/>Index<br/>End User License Agreement |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Get the expert perspective and practical advice on big data<br/>The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.<br/><br/>The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.<br/><br/>Learn what big data is, and how it will transform the enterprise<br/>Explore why major corporations are betting their companies on marketing technology<br/>Read case studies of big data winners and losers<br/>Discover how to change privacy and security, and remodel marketing<br/>Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
719 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 9 (RLIN) |
720 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks. |
| 9 (RLIN) |
721 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
722 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / Research. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
723 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
724 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Consumer Behavior. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
725 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Callahan, Sean, |
| Dates associated with a name |
1965- |
| 9 (RLIN) |
726 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
https://www.oreilly.com/library/view/the-big-data-driven/9781118889800/ |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| a |
7 |
| b |
cbc |
| c |
orignew |
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1 |
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ecip |
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20 |
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y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |