Managerial economics : (Record no. 8764)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02820nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210105115048.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210105b2016 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259251078 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-CaNU |
| Transcribing agency | EG-CaNU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 338.5024658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Christopher R. |
| 245 10 - TITLE STATEMENT | |
| Title | Managerial economics : |
| Remainder of title | foundations of business analysis and strategy / |
| Statement of responsibility, etc. | Christopher R. Thomas, S. Charles Maurice. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 747 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER 1 Managers, Profits, and Markets 1<br/><br/>CHAPTER 2 Demand, Supply, and Market Equilibrium 38<br/><br/>CHAPTER 3 Marginal Analysis for Optimal Decisions 88<br/><br/>CHAPTER 4 Basic Estimation Techniques 121<br/><br/>CHAPTER 5 Theory of Consumer Behavior 159<br/><br/>CHAPTER 6 Elasticity and Demand 205<br/><br/>CHAPTER DemandEstimation and Forecasting 244 Online Appendix 1: Estimating and Forecasting Industry Demandfor Price-Taking Firms<br/><br/>CHAPTER 8 Production and Cost in the Short Run 282<br/><br/>CHAPTER 9 Production and Cost in the Long Run 319<br/><br/>CHAPTER 10 Production and Cost Estimation 372 OnlineAppendix 2: Linear Programming<br/><br/>CHAPTER 11 Managerial Decisions in Competitive Markets 398<br/><br/>CHAPTER 12 Managerial Decisions for Firms with Market Power456<br/><br/>CHAPTER 13 Strategic Decision Making in Oligopoly Markets519<br/><br/>CHAPTER 14 Advanced Pricing Techniques 585 Online Appendix3: Pricing Multiple Products Related inProduction<br/><br/>CHAPTER 15 Decisions under Risk and Uncertainty 635 <br/><br/>CHAPTER16 Government Regulation of Business 666 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.<br/><br/><br/>- Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 13th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Managerial economics. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maurice, S. Charles. |
| 9 (RLIN) | 242 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Main library | Main library | 01/05/2021 | 338.5024658/TC.M | 015052 | 01/05/2021 | 01/05/2021 | Books |