MARC details
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08292cam a22003137a 4500 |
| 001 - CONTROL NUMBER |
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18969146 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20201231091628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160209s2016 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015051045 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119165552 (pbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.4 |
| Item number |
.S435 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
650.072 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sekaran, Uma, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Research methods for business : |
| Remainder of title |
a skill-building approach / |
| Statement of responsibility, etc. |
Uma Sekaran and Roger Bougie. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Chichester, West Sussex : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxiii, 420 p; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Types of business research: applied and basic 5<br/><br/>Managers and research 8<br/><br/>Internal versus external consultants/researchers 10<br/><br/>Knowledge about research and managerial effectiveness 12<br/><br/>Ethics and business research 13<br/><br/>Summary 13<br/><br/>Discussion questions 14<br/><br/>Case: The Laroche Candy Company 15<br/><br/>2 the scientific approach and alternative approaches to investigation 18<br/><br/>Introduction 18<br/><br/>The hallmarks of scientific research 19<br/><br/>The hypothetico-deductive method 23<br/><br/>Alternative approaches to research 28<br/><br/>Summary 30<br/><br/>Discussion questions 31<br/><br/>3 Defining and refining the problem 33<br/><br/>Introduction 33<br/><br/>The broad problem area 33<br/><br/>Preliminary research 37<br/><br/>Defining the problem statement 39<br/><br/>The research proposal 45<br/><br/>Managerial implications 47<br/><br/>Ethical issues in the preliminary stages of investigation 47<br/><br/>Summary 48<br/><br/>Discussion questions 49<br/><br/>4 the critical literature review 51<br/><br/>Introduction 51<br/><br/>How to approach the literature review 54<br/><br/>Ethical issues 59<br/><br/>Summary 60<br/><br/>Discussion questions 61<br/><br/>Practice project 62<br/><br/>Appendix 63<br/><br/>Some online resources useful for business research 63<br/><br/>Bibliographical databases 66<br/><br/>Apa format for referencing relevant articles 66<br/><br/>Referencing and quotation in the literature review section 69<br/><br/>5 theoretical framework and hypothesis development 71<br/><br/>Introduction 71<br/><br/>The need for a theoretical framework 72<br/><br/>Variables 72<br/><br/>How theory is generated 81<br/><br/>Hypothesis development 83<br/><br/>Directional and nondirectional hypotheses 84<br/><br/>Null and alternate hypotheses 85<br/><br/>Managerial implications 90<br/><br/>Summary 91<br/><br/>Discussion questions 92<br/><br/>Practice project 94<br/><br/>6 elements of research design 95<br/><br/>Introduction 95<br/><br/>The research design 95<br/><br/>Elements of research design 96<br/><br/>Extent of researcher interference with the study 99<br/><br/>Study setting: contrived and noncontrived 100<br/><br/>Unit of analysis: individuals, dyads, groups, organizations, cultures 102<br/><br/>Time horizon: cross-sectional versus longitudinal studies 104<br/><br/>Mixed methods 106<br/><br/>Trade-offs and compromises 107<br/><br/>Managerial implications 108<br/><br/>Summary 108<br/><br/>Discussion questions 109<br/><br/>7 Interviews 111<br/><br/>Introduction 111<br/><br/>Primary data collection methods 111<br/><br/>Interviews 113<br/><br/>Training interviewers 116<br/><br/>Some tips to follow when interviewing 117<br/><br/>Advantages and disadvantages of interviews 123<br/><br/>Summary 123<br/><br/>Discussion questions 124<br/><br/>8 Data collection methods: observation 126<br/><br/>Introduction 126<br/><br/>Definition and purpose of observation 127<br/><br/>Four key dimensions that characterize the type of observation 127<br/><br/>Two important approaches to observation 130<br/><br/>Advantages and disadvantages of observation 137<br/><br/>Summary 139<br/><br/>Discussion questions 140<br/><br/>9 Administering questionnaires 142<br/><br/>Introduction 142<br/><br/>Types of questionnaires 142<br/><br/>Guidelines for questionnaire design 145<br/><br/>International dimensions of surveys 155<br/><br/>Review of the advantages and disadvantages of different Data collection methods and when to use each 157<br/><br/>Multimethods of data collection 158<br/><br/>Managerial implications 159<br/><br/>Ethics in data collection 159<br/><br/>Summary 160<br/><br/>Discussion questions 161<br/><br/>10 experimental designs 165<br/><br/>Introduction 165<br/><br/>The lab experiment 167<br/><br/>The field experiment 172<br/><br/>External and internal validity in experiments 172<br/><br/>Types of experimental design and validity 179<br/><br/>Simulation 184<br/><br/>Ethical issues in experimental design research 185<br/><br/>Managerial implications 186<br/><br/>Summary 187<br/><br/>Discussion questions 189<br/><br/>Appendix: Further experimental designs 190<br/><br/>11 Measurement of variables: operational definition 193<br/><br/>Introduction 193<br/><br/>How variables are measured 193<br/><br/>Operational definition (operationalization) 195<br/><br/>International dimensions of operationalization 204<br/><br/>Summary 204<br/><br/>Discussion questions 205<br/><br/>12 Measurement: scaling, reliability and validity 206<br/><br/>Introduction 206<br/><br/>Four types of scales 207<br/><br/>Rating scales 213<br/><br/>Ranking scales 218<br/><br/>International dimensions of scaling 219<br/><br/>Goodness of measures 220<br/><br/>Reflective versus formative measurement scales 225<br/><br/>Summary 226<br/><br/>Discussion questions 227<br/><br/>Appendix: Examples of some measures 229<br/><br/>13 sampling 235<br/><br/>Introduction 235<br/><br/>Sample data and population values 237<br/><br/>The sampling process 239<br/><br/>Probability sampling 242<br/><br/>Nonprobability sampling 247<br/><br/>Intermezzo: examples of when certain sampling designs would be appropriate 252<br/><br/>Issues of precision and confidence in determining sample size 257<br/><br/>Sample data and hypothesis testing 260<br/><br/>The sample size 261<br/><br/>Sampling as related to qualitative studies 265<br/><br/>Managerial implications 266<br/><br/>Summary 266<br/><br/>Discussion questions 268<br/><br/>14 Quantitative data analysis 271<br/><br/>Introduction 271<br/><br/>Getting the data ready for analysis 273<br/><br/>Getting a feel for the data 278<br/><br/>Excelsior enterprises: descriptive statistics part 1 287<br/><br/>Testing the goodness of measures 289<br/><br/>Excelsior enterprises: descriptive statistics part 2 293<br/><br/>Summary 296<br/><br/>Discussion questions 297<br/><br/>15 Quantitative data analysis: Hypothesis testing 300<br/><br/>Introduction 300<br/><br/>Type i errors, type ii errors, and statistical power 301<br/><br/>Choosing the appropriate statistical technique 302<br/><br/>Excelsior enterprises: hypothesis testing 323<br/><br/>Data warehousing, data mining, and operations research 326<br/><br/>Some software packages useful for data analysis 327<br/><br/>Summary 328<br/><br/>Discussion questions 329<br/><br/>16 Qualitative data analysis 332<br/><br/>Introduction 332<br/><br/>Three important steps in qualitative data analysis 332<br/><br/>Reliability and validity in qualitative research 348<br/><br/>Some other methods of gathering and analyzing qualitative data 350<br/><br/>Big data 351<br/><br/>Summary 351<br/><br/>Discussion questions 352<br/><br/>17 The research report 353<br/><br/>Introduction 353<br/><br/>The written report 354<br/><br/>Contents of the research report 357<br/><br/>Oral presentation 363<br/><br/>Summary 366<br/><br/>Discussion questions 367<br/><br/>Appendix: Examples 368<br/><br/>Report 1: sample of a report involving a descriptive study 368<br/><br/>Report 2: sample of a report offering alternative solutions and explaining the pros and cons of each alternative 371<br/><br/>Report 3: example of an abridged basic research report 373<br/><br/>A Final Note to Students 377<br/><br/>Statistical Tables 379 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.<br/><br/>The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business |
| General subdivision |
Research |
| -- |
Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Bougie, Roger, |
| Relator term |
author. |
| 9 (RLIN) |
221 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
https://www.wiley.com/en-kg/Research+Methods+For+Business:+A+Skill+Building+Approach,+7th+Edition-p-9781119266846 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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7 |
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cbc |
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orignew |
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1 |
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ecip |
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20 |
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y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |