Introduction to marketing : (Record no. 6704)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101130s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009000272
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199557448
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199557446
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u7744
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian.
9 (RLIN) 6761
245 10 - TITLE STATEMENT
Title Introduction to marketing :
Remainder of title theory and practice /
Statement of responsibility, etc. Adrian Palmer.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 551 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
598 ## -
-- APPSCIE, NBK
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 13909
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 ACA-P   658.8 / PA.I 2009 011143 11/24/2019 1 11/24/2019 Books