MARC details
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080313s2007 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007277607 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199284986 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) u113 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-CaNU |
| Transcribing agency |
EG-CaNU |
| Modifying agency |
EG-CaNU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ncode |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.0072 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bryman, Alan |
| 9 (RLIN) |
534 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business research methods / |
| Statement of responsibility, etc. |
Alan Bryman, Emma Bell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| Date of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 786 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2003. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 735-759) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Business research strategies -- Research designs -- Planning a small-scale project -- Getting Started: reviewing the literature and formulating research questions -- Ethics in business research -- The nature of quantitative research -- Sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for Windows -- The nature of qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: Using NVivo -- Breaking down the quantitative/qualitative divide -- Combining quantitative and qualitative research -- Internet research methods -- Writing up business research |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process. |
| 596 ## - |
|---|
| -- |
1 |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
EMBA. |
| 9 (RLIN) |
535 |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
MOT. |
| 9 (RLIN) |
536 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
537 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Onderzoeksmethoden. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
538 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sociaal-wetenschappelijk onderzoek. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
539 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bell, Emma, |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
197 |