Strategic marketing / (Record no. 1230)

MARC details
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090714s2009 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263351
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u2132
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNU
Transcribing agency EG-CaNU
Modifying agency EG-CaNU
042 ## - AUTHENTICATION CODE
Authentication code ncode
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 3655
245 1# - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 752 p. :
Other physical details ill. ;
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
9 (RLIN) 3656
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 3657
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 3658
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 3659
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 IKRAA   658.8 / CR.S 2009 003608 11/24/2019 1 11/24/2019 Books
    Dewey Decimal Classification     Main library Main library General Stacks 01/26/2020 AHRA-P   658.8 / CR.S 2009 006105 11/24/2019 2 11/24/2019 Books