MARC details
| 000 -LEADER |
|---|
| fixed length control field |
09549nam a22002657a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201210b2025 a|||f bm|| 00| 0 eng d |
| 024 7# - Author Identifier |
|---|
| Standard number or code |
https://orcid.org/0009-0001-0001-7959 |
| Source of number or code |
ORCID |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-CaNU |
| Transcribing agency |
EG-CaNU |
| 041 0# - Language Code |
|---|
| Language code of text |
eng |
| Language code of abstract |
eng |
| -- |
ara |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hisham Magdy Eid Behiry |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Product Discovery as A crucial Pillar of Digital Product Success |
| Statement of responsibility, etc. |
/Hisham Magdy Eid Behiry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
88 p. |
| Other physical details |
ill. |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
|---|
| Materials specified |
Supervisor: <br/>Dr. Alaa Eldin Adris<br/>Dr. Elhassan Anas ElSabry<br/> |
| 502 ## - Dissertation Note |
|---|
| Dissertation type |
Thesis (M.A.)—Nile University, Egypt, 2025 . |
| 504 ## - Bibliography |
|---|
| Bibliography |
"Includes bibliographical references" |
| 505 0# - Contents |
|---|
| Formatted contents note |
Contents:<br/>Table of Contents<br/>CERTIFICATION OF APPROVAL................................................................................. II<br/>DEDICATION ..............................................................................................................IV<br/>ACKNOWLEDGEMENT ...............................................................................................V<br/>DECLARATION ...........................................................................................................VI<br/>ABSTRACT.................................................................................................................VII<br/>LIST OF FIGURES........................................................................................................ XI<br/>LIST OF TABLES ........................................................................................................ XII<br/>LIST OF ABBREVIATIONS........................................................................................ XIII<br/>CHAPTER 1 INTRODUCTION..................................................................................... 1<br/>CHAPTER 2 PRODUCT DISCOVERY AS A CRUCIAL PILLAR OF DIGITAL PRODUCT <br/>SUCCESS....................................................................................................................... 5<br/>2.1 CORE PRODUCT DEFINITION ....................................................................................................................5<br/>2.2 PRODUCT MANAGEMENT FRAMEWORK.................................................................................................9<br/>2.3 PRODUCT DISCOVERY AND ITS CONTEXT............................................................................................13<br/>2.4 PRODUCT DISCOVERY AND STRATEGY PIVOTING..............................................................................25<br/>2.5 PRODUCT SUCCESS OF PRODUCT DISCOVERED BY USERS................................................................25<br/>2.6 PRODUCT DISCOVERY HELPS IN FOCUS ON OUTCOME OVER OUTPUT ..........................................26<br/>2.7 PRODUCT DISCOVERY PRINCIPLES........................................................................................................27<br/>2.8 PROBLEM STATEMENT............................................................................................................................27<br/>2.9 RESEARCH QUESTIONS............................................................................................................................28<br/>CHAPTER 3 RESEARCH METHODOLOGY............................................................................. 30<br/>3.1 RESEARCH OBJECTIVE.............................................................................................................................30<br/>3.2 RESEARCH SIGNIFICANCE.......................................................................................................................30<br/>3.3 RESEARCH DESIGN...................................................................................................................................30<br/>3.4 PARTICIPANTS ..........................................................................................................................................31<br/>3.5 PROCEDURE...............................................................................................................................................32<br/>3.6 DATA COLLECTION TOOLS .....................................................................................................................32<br/>3.7 DATA ANALYSIS PLAN..............................................................................................................................34<br/>3.8 DATA VALIDITY ........................................................................................................................................36<br/>3.9 ETHICAL CONSIDERATIONS ....................................................................................................................36<br/>CHAPTER 4 RESULTS AND DISCUSSIONS............................................................................ 38<br/>4.1. DEMOGRAPHIC OVERVIEW OF SURVEY RESPONDENTS.....................................................................38<br/>4.2 RELATIONSHIP BETWEEN AWARENESS OF PRODUCT DISCOVERY CONCEPT AND ENGAGEMENT <br/>IN ITS ACTIVITIES.............................................................................................................................................41<br/>4.3 THE BENEFITS OF ADOPTING AND APPLYING PRODUCT DISCOVERY ACTIVITIES..........................45<br/>4.4 PRODUCT DISCOVERY IMPACT ON BUSINESS PIVOTING AND DECISION MAKING...........................53<br/>4.5 ANSWER THE RESEARCH QUESTIONS...................................................................................................57<br/>CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS ............................................... 60<br/>5.1 CONCLUSION .............................................................................................................................................60<br/>5.2 IMPLICATION FOR PRACTICE..................................................................................................................61<br/>5.3 LIMITATION AND FUTURE WORK .........................................................................................................62<br/>REFERENCES...................................................................................................................................... 63<br/>x<br/>APPENDICES ...................................................................................................................................... 68<br/>APPENDIX A - SURVEY QUESTIONS..............................................................................................................68<br/>APPENDIX B - INTERVIEW QUESTIONS .......................................................................................................71<br/>APPENDIX C - PUBLISHED PAPER ................................................................................................................73<br/> |
| 520 3# - Abstract |
|---|
| Abstract |
Abstract:<br/>Product discovery encompasses the critical activities conducted before and alongside <br/>product implementation to address potential risks proactively and develop a vision for <br/>a product that is both desirable and feasible.<br/>This study investigates the role of product discovery in the success of digital productbased companies, with a focus on their adoption, challenges, and perceived benefits. <br/>Despite the growing of technology-driven solutions aimed at addressing real-world <br/>problems, many innovative products fail to achieve significant financial returns. A key <br/>contributing factor is the insufficient engagement in structured product discovery <br/>activities during the early stages of development. This research employs a mixed <br/>methods approach to explore the implications of adopting or bypassing product <br/>discovery, combining quantitative survey data with qualitative insights from industry <br/>professionals.<br/>The quantitative phase involved a survey of 52 experienced participants from software <br/>product and engineering disciplines, revealing critical benefits such as avoiding <br/>unnecessary features, ensuring meaningful return on investment, and fostering <br/>customer-centric solutions. To better understand these insights, the qualitative phase <br/>featured interviews with five professionals in diverse roles, product director, user <br/>experience researcher, software manager, software quality manager, and agile <br/>consultant who reflected on the survey findings and provided contextualized <br/>perspectives based on their experiences. The findings underscore the importance of <br/>embedding product discovery as a core practice within organizations. Interviewees <br/>emphasized the need for management sponsorship, tailored training for product team<br/>members composed of business, engineering, and design representatives, and the <br/>integration of discovery activities into hiring criteria and organizational culture. <br/>Practical recommendations include fostering cross-functional collaboration, sharing <br/>success stories to illustrate the return on investment, and establishing frameworks that <br/>align discovery efforts with business objectives. This research contributes actionable <br/>Product Discovery As A crucial Pillar of Digital <br/>Product Success<br/>Hesham Magdy Eid Behery<br/>viii<br/>strategies for decision-makers to optimize product discovery processes, ultimately <br/>driving more successful and impactful product development outcomes.<br/>Keywords<br/>Product management, product discovery, customer interview, software product, dual <br/>agility, Agile management<br/> |
| 546 ## - Language Note |
|---|
| Language Note |
Text in English, abstracts in English and Arabic |
| 650 #4 - Subject |
|---|
| Subject |
MOT |
| 655 #7 - Index Term-Genre/Form |
|---|
| Source of term |
NULIB |
| focus term |
Dissertation, Academic |
| 690 ## - Subject |
|---|
| School |
MOT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Thesis |
| 650 #4 - Subject |
|---|
| -- |
309 |
| 655 #7 - Index Term-Genre/Form |
|---|
| -- |
187 |
| 690 ## - Subject |
|---|
| -- |
309 |