A framework for marketing management /
Kotler, Philip.
A framework for marketing management / Marketing management Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xx, 363 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0131001175
2002029019
EMBA.
MOT.
Marketing -- Management.
658.8
A framework for marketing management / Marketing management Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xx, 363 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0131001175
2002029019
EMBA.
MOT.
Marketing -- Management.
658.8