Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra - 3rd ed - London : Prentice-Hall International, c1999. - 1 v. (various pagings) : ill., ports ; 26 cm.
Includes bibliographical references and index.
0130131628(International ed)
Marketing research.
Marketing research -- Methodology.
658.83
Marketing research : an applied orientation / Naresh K. Malhotra - 3rd ed - London : Prentice-Hall International, c1999. - 1 v. (various pagings) : ill., ports ; 26 cm.
Includes bibliographical references and index.
0130131628(International ed)
Marketing research.
Marketing research -- Methodology.
658.83