Basic marketing research :
Burns, Alvin C.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxix, 4-510 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references (p. 489-498) and indexes.
9780132059589
2007039014
Microsoft Excel (Computer file)
Marketing research.
658.830285554
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxix, 4-510 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references (p. 489-498) and indexes.
9780132059589
2007039014
Microsoft Excel (Computer file)
Marketing research.
658.830285554