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Marketing :

Marketing : concepts and strategies / Sally Dibb ... [et al.]. - 3rd ed. - Boston : Houghton Mifflin, c1997. - xxi, 842 : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0395790050

Subjects--Uniform Titles:
EMBA.
MOT.

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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