Product innovation :
Rainey, David L., 1946-
Product innovation : leading change through integrated product development / David L. Rainey. - New York : Cambridge University Press, 2005. - xiv, 625 p. : ill. ; 25 cm.
Includes bibliographical references (p. 599-604) and index.
0521842751 9780521842754
2004054514
MOT.
New products.
Product management.
658.575
Product innovation : leading change through integrated product development / David L. Rainey. - New York : Cambridge University Press, 2005. - xiv, 625 p. : ill. ; 25 cm.
Includes bibliographical references (p. 599-604) and index.
0521842751 9780521842754
2004054514
MOT.
New products.
Product management.
658.575