Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 2nd ed. - New York : Wiley, c2001. - xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Includes bibliographical references and indexes.
0471372897 9780471372899
00043585
EMBA.
Export marketing -- Management.
International business enterprises -- Management.
658.848
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 2nd ed. - New York : Wiley, c2001. - xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Includes bibliographical references and indexes.
0471372897 9780471372899
00043585
EMBA.
Export marketing -- Management.
International business enterprises -- Management.
658.848