The encyclopaedic dictionary of marketing /
Khan, Kaleem Mohammed, 1951-
The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan. - New Delhi ; Thousand Oaks, Calif.; London : Response Books, 2006. - 352 p. : ill. ; 25 cm.
Includes bibliographical references (p. [350]-352).
9780761935018
2006020740
EMBA.
Marketing -- Dictionaries.
381.03
The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan. - New Delhi ; Thousand Oaks, Calif.; London : Response Books, 2006. - 352 p. : ill. ; 25 cm.
Includes bibliographical references (p. [350]-352).
9780761935018
2006020740
EMBA.
Marketing -- Dictionaries.
381.03