Contemporary strategy analysis /

Grant, Robert M., 1948-

Contemporary strategy analysis / Robert M. Grant. - 7th ed. - Hoboken, NJ : John Wiley & Sons, 2010. - xv, 499 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.

0470747102 9780470747100

2009025382


Strategic planning.

658.4012