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Contemporary marketing /

Kurtz, David L.

Contemporary marketing / David L. Kurtz.IRED FIELD** - 14th ed. - Australia : Mason, OH : South-Western Cengage Learning, c2008. - 1 v. (various pagings) : ill. ; 29 cm.

At head of title: Boone&Kurtz.

Includes bibliographical references and indexes.

ISBN: 9780324582031 032458203X (student edition)

LCCN: 2008935587

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 380

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