Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund, Barry J. Babin; [edited by] Elizabeth Lowry, Jennifer Thomas, Emily Nesheim. - 10th ed. - Eagan, MN : Cengage Learning, 2010. - xxii, 714 p. : col. ill. ; 29 cm.
includes index.
9780324788617 0324788614
2008940385
Marketing research.
658.8
Exploring marketing research / William G. Zikmund, Barry J. Babin; [edited by] Elizabeth Lowry, Jennifer Thomas, Emily Nesheim. - 10th ed. - Eagan, MN : Cengage Learning, 2010. - xxii, 714 p. : col. ill. ; 29 cm.
includes index.
9780324788617 0324788614
2008940385
Marketing research.
658.8