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Marketing /

Pride, William M.

Marketing / William M. Pride, O. C. Ferrell. - 15th ed. - Boston, MA : Houghton Mifflin, 2010. - 1 v. (various paging) : illl. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780324834260 0324834268

LCCN: 2008928620

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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