Designing brand identity :
Wheeler, Alina.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, 2009. - ix, 310 p. : ill. ; 30 cm.
Includes bibliographical references and index.
9780470401422
2009018429
Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
658.827
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, 2009. - ix, 310 p. : ill. ; 30 cm.
Includes bibliographical references and index.
9780470401422
2009018429
Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
658.827