Consumer behavior /
Blackwell, Roger D.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324271972 9780324378320
2005933698
EMBA.
MOT.
Consumer behavior.
Marketing research.
658.8342
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324271972 9780324378320
2005933698
EMBA.
MOT.
Consumer behavior.
Marketing research.
658.8342