Mass communication theory :

Baran, Stanley J.

Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 5th ed. - Boston, MA : Wadsworth Cengage Learning, c2009. - xxiv, 373 p. ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references (p. 349-363) and index.

0495503630 (pbk.)

2007940802


Mass media -- Philosophy.

302.2301