Creative strategy in direct marketing /
Jones, Susan K., 1949-
Creative strategy in direct marketing / Susan K. Jones. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1998. - x, 502 p. : ill. ; 25 cm.
Includes bibliographical references and index.
084423172X
97021652
Direct marketing.
658.84
Creative strategy in direct marketing / Susan K. Jones. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1998. - x, 502 p. : ill. ; 25 cm.
Includes bibliographical references and index.
084423172X
97021652
Direct marketing.
658.84