Marketing straight to the heart /
Feig, Barry.
Marketing straight to the heart / Barry Feig. - New York : AMACOM, c1997. - xi, 210 p. : ill. ; 24 cm.
Includes index.
0814403557
96052678
Brand choice.
Motivation research (Marketing)
Marketing -- Psychological aspects.
658.8
Marketing straight to the heart / Barry Feig. - New York : AMACOM, c1997. - xi, 210 p. : ill. ; 24 cm.
Includes index.
0814403557
96052678
Brand choice.
Motivation research (Marketing)
Marketing -- Psychological aspects.
658.8