Integrated account management :
Peck, Mark A.
Integrated account management : how business-to-business marketers maximize customer loyalty and profitability / Mark A. Peck. - New York : AMACOM, c1997. - xvi, 318 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0814403336
96040049
Industrial marketing.
Customer loyalty.
658.84
Integrated account management : how business-to-business marketers maximize customer loyalty and profitability / Mark A. Peck. - New York : AMACOM, c1997. - xvi, 318 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0814403336
96040049
Industrial marketing.
Customer loyalty.
658.84