Franchise organizations /

Bradach, Jeffrey L.

Franchise organizations / Jeffrey L. Bradach. - Boston, Mass. : Harvard Business School Press, c1998. - viii, 237 p. : ill. ; 25 cm.

Includes bibliographical references (p. 219-227) and index.

087584832X

97028868


Chain restaurants -- Management.
Franchises (Retail trade) -- Management.

647.950688