Marketing research /
McDaniel, Carl D.
Marketing research / Carl McDaniel, Jr., Roger Gates. - 8th ed. - Hoboken, NJ : Wiley, c2010. - xxx, 693 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780470414361
2009455188
Marketing research.
658.83
Marketing research / Carl McDaniel, Jr., Roger Gates. - 8th ed. - Hoboken, NJ : Wiley, c2010. - xxx, 693 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780470414361
2009455188
Marketing research.
658.83