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Product development for the service sector :

Cooper, Robert G. 1943-

Product development for the service sector : lessons from market leaders / Robert G. Cooper, Scott J. Edgett. - Cambridge, MA : Perseus Books, 1999. - vii, 278 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780738201054

LCCN: 99066436

Subjects--Uniform Titles:
MOT.

Subjects--Topical Terms:
Service industries -- Management.
Financial services industry -- Management.
New products -- Management.

Dewey Class. No.: 658.575

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