New products management /
Crawford, C. Merle 1924-
New products management / Merle Crawford, Anthony Di Benedetto. - International ed. : 9th ed. - Boston : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2008. - xviii, 558 p. : ill. ; 24 cm.
Previous ed.: 2006.
Includes bibliographical references (p. 505-508) and index.
0071263365 (pbk.) 9780071263368
New products -- Management.
658.575
New products management / Merle Crawford, Anthony Di Benedetto. - International ed. : 9th ed. - Boston : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2008. - xviii, 558 p. : ill. ; 24 cm.
Previous ed.: 2006.
Includes bibliographical references (p. 505-508) and index.
0071263365 (pbk.) 9780071263368
New products -- Management.
658.575